At this point, you have heard of social media and inbound marketing. Maybe you experimented with Twitter and checked out your kids’ Facebook profiles, and you can see the value for college students who want to make sure they’re all at the same bar on Saturday night. But why does any of this matter to you or your business?
Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web. Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you going to a search engine or a friend? People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters, and instead go to Google and social networks for answers to their questions. The question for you is: will you be there to answer it.
Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly. But yes, it can be difficult to figure out what you can and should do. And yes, it can be quite a feat to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. But, armed with the right knowledge and metrics, it is possible.
So here we go. In an effort to get marketers up to speed on how to use Facebook for marketing, we’re publishing this ebook that will walk you through (absolutely) everything you need to know about using Facebook for marketing to drive real business results.